Buy the Amlactin Daily Nourish Body Lotion.

It's the stronger, cheaper, better-proven fix for actually dry, bumpy skin.

What was compared

1. Stronger acid, proven on rough patches
Amlactin's 12% lactic acid is the strength people use for years straight on keratosis pilaris and chronic dry hands and feet. Drunk Elephant's 10% glycolic version got reviews saying little to no improvement on those same rough patches after months of use.
2. Less than half the price per ounce
Amlactin runs $1.52 per ounce at its one-time price of $11.99. Drunk Elephant costs $3.75 per ounce at $30. You're paying nearly triple for a lotion with no stronger track record on dry, rough skin.
3. Daily use without the sting
One Amlactin user describes two straight years of daily post-shower use on hands and feet with no complaints. Drunk Elephant reviewers report stinging on broken skin and at least one account of a reaction that brought back eczema.
4. A reputation that actually holds up
Amlactin sits at 4.5 stars with 85% of buyers saying they would recommend it to a friend, and reviewers describe sticking with it for years. Drunk Elephant's reviews are split, with several users reporting no real change after months of consistent use.
5. Yes, it is the prestige name. Buy the other one.
Drunk Elephant sells on clean, essential-oil-free, silicone-free positioning, and that glossy feel is real if luxury packaging matters to you in the shower. But Amlactin is fragrance-free too, so the extra money mostly buys branding, not better exfoliation. Unless clean-beauty status is the point for you, we do not think that is most people fixing dry skin.