Buy the Samsung HW-B400F Soundbar.

It adds a subwoofer the Bose doesn't have, fills a room the Bose can't, and costs almost half as much.

What was compared

1. Bass the Bose simply doesn't have
The B400F packs a built-in subwoofer while the Bose TV Speaker runs a bare 2.0 setup with no sub at all, and owners describe its low end as flat. Movies and games need that thump, not just a louder voice track.
2. Sound that reaches the whole room
Samsung's Surround Sound Expansion broadcasts audio outward and upward to fill a living room, while the Bose stays locked in a narrow 2.0 beam straight ahead. Unless everyone sits dead center on the couch, the Bose leaves the edges of the room thin.
3. Half the price, not half the soundbar
The Samsung lists at $139.99 against the Bose's $279, roughly half the cost, and it still adds a subwoofer the Bose skips entirely. That's not a budget brand losing to a premium one, it's the cheaper box doing more.
4. Fewer headaches once it's plugged in
Bose TV Speaker reviews flag lip sync drifting ('voice/lip movement are slightly off') and recurring remote and setup complaints. Samsung's 2025 model reviews instead praise how simple setup is and how consistently it works.
5. Yes, it says Bose. Not enough here.
Bose carries the bigger audio name, and if the logo itself is worth paying for to you, that's fair, some buyers want that history. But it loses on bass, room fill, price and reported reliability, so the name is the only thing Bose wins, and that's not worth $140 more for most people.